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Continue ShoppingHype Pups is a premium designer dog-fashion brand — streetwear and luxury-parody apparel for dogs of every breed. Founded by Vanessa and her French Bulldog Bruno, online since 2018. This page has everything press and partners need: brand boilerplates, quick facts, story angles, and assets.
2018
Online since
37K+
Social following
800+
Designs in catalog
Brand boilerplates
50 words
Hype Pups is a premium designer dog-fashion brand making streetwear and luxury-parody apparel for dogs. Founded by Vanessa and her French Bulldog Bruno, the label dresses every breed — from Frenchies to big dogs — in pieces like Pupreme hoodies, Chewy V monograms, and Pawda jackets. Online since 2018.
150 words
Hype Pups is a premium designer dog-fashion brand specializing in streetwear and luxury-parody apparel for dogs. It started in 2018 when founder Vanessa couldn’t find anything that fit her French Bulldog, Bruno — a classic Frenchie build of wide chest and short back. So she built a label around the dogs hardest to dress. Today Hype Pups offers 800+ designs across signature parody collections — Pupreme (streetwear box-logo codes), Chewy V (monogram), Pawda, Dogior, and more — cut to fit every breed, with standard sizing plus the FB (French Bulldog) cut on select pieces. The brand ships worldwide with tracked delivery and 14-day exchanges, and has built a 37K+ following across Instagram, TikTok, and Facebook by dressing dogs like style icons rather than pets.
300 words
Hype Pups is a premium designer dog-fashion brand built on a simple idea: dogs deserve real fashion, not pet-store basics. Founder Vanessa launched the label in 2018 after adopting Bruno, the runt of a French Bulldog litter, and discovering that nothing off the shelf fit his wide-chested, short-backed frame. Rather than settle, she designed around the proportions of the dogs hardest to dress — and Hype Pups was born.
The brand’s identity is streetwear and luxury-parody: designer-inspired apparel that references the codes of fashion culture and reimagines them for dogs. Its signature collections — Pupreme (streetwear box-logo lineage), Chewy V (monogram), Pawda, Dogior, Furberry, Adidog, and Air Bud (sneakers and jerseys) — span 800+ designs. Every collection is parody-inspired and independently produced; Hype Pups claims no affiliation with the brands its designs reference.
Fit is the brand’s obsession. Hype Pups offers standard apparel sizing on most pieces, extended sizing on select hoodies and sweatshirts for larger breeds, and the FB cut — a French-Bulldog-friendly fit on select hoodies, vests, sweatshirts, jackets, and dresses. Footwear runs a separate numeric scale. The brand ships worldwide with tracked delivery, free over $75, and 14-day exchanges.
With a 37K+ following across Instagram, TikTok, and Facebook, Hype Pups has become a fixture of the dog-streetwear movement — dressing French Bulldogs, Pugs, Pit Bulls, and everything in between like the style icons their owners already know they are.
Quick facts
Founder
Vanessa — launched Hype Pups in 2018.
Mascot
Bruno, a French Bulldog — the dog the brand was designed around.
Catalog
800+ designs across clothing, accessories, footwear, and home.
Signature collections
Pupreme, Chewy V, Pawda, Dogior, Furberry, Adidog, Air Bud.
Sizing approach
Standard sizing on most pieces; extended sizing on select hoodies/sweatshirts; FB cut on select pieces. Footwear is numeric.
Social
@hype_pups (IG) · @hypepups (TikTok) · Hype Pups (FB)
Story angles
The Frenchie origin story
A founder who couldn’t dress her own dog built a brand for the breeds nobody designs for.
Streetwear × dog fashion
How hypebeast culture jumped the species line — and why dogs became style icons on Instagram.
The FB cut
Designing apparel for bulldog-type proportions the rest of the industry ignores.
Parody-luxury culture
Pupreme, Chewy V, Pawda — the legal-and-loving art of luxury parody for pets.
Signature pieces
Visual assets
Logo (PNG + SVG)
Available on request
Product photos (ZIP)
High-res, available on request
Founder portrait
Vanessa & Bruno — on request
Email info@hypepups.com for the full press kit.
Recent coverage
Coverage will be listed here as it lands. For interviews, samples, or assets, get in touch below.
For journalists & partners
Who founded Hype Pups?
Hype Pups was founded by Vanessa in 2018, inspired by her French Bulldog Bruno. Read the full founder story.
Are the parody collections affiliated with the brands they reference?
No. Collections like Pupreme, Chewy V, and Pawda are independently produced, parody-inspired designs. Hype Pups claims no affiliation, endorsement, or partnership with Supreme, Louis Vuitton, Prada, or any referenced brand.
How can I request samples or assets?
Email info@hypepups.com with your outlet and angle. We provide logos, high-res product photos, founder imagery, and review samples for confirmed coverage.
Is Hype Pups a real, verifiable business?
Yes — see Is Hype Pups Legit? and verified customer reviews. Real warehouse, tracked shipping, Meta-verified Shop, 14-day exchanges.
Press & partnership inquiries
Interviews, samples, assets, collabs — we’d love to help with your story.