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OUR MASCOT

Meet Hype

OUR STORY

More Than Just Dog Clothes

Hype isn't just our mascot—he's the inspiration behind everything we do. A French Bulldog with impeccable taste and a passion for streetwear, Hype reminds us that style isn't just for humans.

At Hype Pups, we believe that your dog deserves to flex just as hard as you do. That's why we create premium, streetwear-inspired apparel that blends luxury fashion with pet culture.

Each piece is crafted with the same attention to detail and quality materials you'd expect from human streetwear brands. Because when your pup looks good, you look good.

JUST DROPPED

SUMMER '25 COLLECTION

Lightweight, breathable pieces designed for the hottest days. Keep your pup fresh in more ways than one.

CUSTOMER LOVE

What Our Customers Say

Join thousands of happy pups and their humans who are part of the Hype Pups community.

"Max gets compliments every time we go out in his Hype Puffer. The quality is amazing and it actually keeps him warm in NYC winters!"

Alex & Max

New York, NY

"The tactical harness is both stylish and functional. Bella looks like she just stepped off a runway, and it's super comfortable for her."

Sarah & Bella

Los Angeles, CA

"Rocky's hoodie is his go-to for chilly days. The fit is perfect and the material is so soft. Worth every penny!"

Mike & Rocky

Chicago, IL

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